Website Improvements

Not all struggling Web sites need replacment. Improve problem areas before investing in a completely new Web site.

Let's take a look at a simple analogy…

A salesman is constantly out in the field talking with prospective customers. He appears to be great at getting appointments.

After three weeks of routine evaluation, management discovers he's also great at gaining trust, using empathy and qualifying prospects. However, the salesman appears to be struggling with a very serious business challenge.

He cannot "close" the sale.

To maximize the salesman's profit potential, management must help him improve his closing ratio.

This parallels most Web site problems. For example…

After routine evaluation, management identifies a major problem with the site's "contact us" form.

The analysis reveals almost perfect Web site performance: 90% of visitors pass the home page, 75% reach the contact form, but only 1% inquire.

This Web site appears to be struggling with a very serious business challenge.

It cannot capture a lead.

Before declaring the whole Web site useless, management should help it overcome the challenge of capturing a lead.

Not all struggling Web sites need to be replaced.

How will you overcome your specific business challenge? Will you pay for a Web site redesign before trying to fix the real problem areas? Contact us for a free consultation and find out how this service prevents costly redesigns.

To make Web site enhancements as easy as possible, our process is composed of 3 steps

It works best in tandem with our Web Site Analytics & Measurement service or another evaluation process that can pinpoint Web site problem areas.

Here's a snapshot of the process…

We can help you…

• Increase reach and brand exposure without heavy advertising
• Increase customer retention rates without low-profit promotions
• Increase annual sales without sacrificing profit margin
  
  
• Increase qualified lead volume without driving more traffic
• Reduce cost of sales without reducing sales volume
• Reduce obsolete and excess inventory without taking a loss

Soon, you'll be able to…

• Increase the number of returning Web site visitors
• Convert more Web site visitors into customers
  
  
• Improve up-sell, cross-sell and overall sales strategies
• Increase customer service ratings

And most importantly, you'll be able to…

• Save time by implementing proven Web site strategies
• Save money otherwise used for a complete redesign

Moving forward, you have a few options. Here are two…

One: Contact us to discuss potential Web Site Improvements and get your hands on a consulting service that utilizes proven online marketing strategies designed to generate results.

Two: Scour the Web for free research, attend seminars and interact with other industry leaders. Read several books and conduct your own tests. Study traditional store management, consumer psychology, merchandizing techniques and "guerrilla" marketing strategies.

Self-learning is definitely possible. After all, we did -- and it only took a few years. Can you afford to wait that long?

Let's find out…

How many new customers did your Web site acquire last month? Subtract that number from your Web site's monthly "unique" visitors. That's (most likely, but with exception) the amount of lost opportunities.

How much does your product or service cost? Multiply that cost by the number of lost opportunities.

And you know what…

That's how much money you're losing every month you keep an ineffective Web site. Contact us now and capture some of that lost revenue.

If you’re looking for unparalleled value, this might help prove Web Site Improvements is well worth the investment.

Our Web Site Improvements includes …

• Custom Report/Analysis: Web site tracking evaluation and written recommendations to achieve desired results.
  
  
• Review Meeting/Conference Call: to discuss our analysis, explain recommendations and clarify any unknowns.
  
  
• Complimentary Support: 2 hours of free email and phone support. Use this free support or credit to have us:
  
  
  • Estimate development costs and timeframes
  • Select a development team
  • Write an RFP (Request for Proposal) or screen incoming proposals
    
    
  • Oversee the development project
  • Test for development errors
  • Discuss new trends and future strategic planning
  
  Note: Some of the tasks above may exceed 2 hours. Additional support can be purchased separately.
  
  
• VIP Customer Bonus: If you act now, you will also receive a 10% discount on any future consulting package or support. This can also be applied toward support exceeding the complimentary 2 hours.

Your Web Site Improvements may be expensive. Total investment size is dependant on actual time involved. Small businesses should expect to invest much less.

For a limited time, those who purchase Web Site Improvements will receive 3 hours of traffic building consulting -- absolutely free. Use this free advice to equip your Web site with high volumes of targeted traffic. Contact us now, while this bonus is still available.

Now, let’s pretend for a moment that you’re afraid to invest in this service because you don’t believe we can make that much of a difference. Nobody wants to make a bad decision, right?

With that being said, what if your risk was removed?

And here's how…

If you're not completely satisfied with the quality, direction, and proven Web site strategies contained in our recommendations -- or -- if after implementation, your Web site doesn’t produce favorable results, you'll be refunded the full investment.

Make it easy for yourself -- and put the pressure on us. We look forward to the challenge.

If you've read this far, you're very close to making the right decision. Please finish your due diligence.

Here's what you should do…

Tear through this entire Web site -- it's loaded with helpful information and best practice articles. Take as much time as you need. Check the FAQs, Ask The Expert a detailed question, browse a few web design samples or visit the why choose us section.

If you need more help with your decision, email those that have testified, contact Rick Costello, The Web Site Profit Doctor™ directly via email; rcostello@websiteprofitdoctor.com or call 630.788.9969 (8 am - 5 pm CST) and fire-off your toughest question.

If you need more time to think about it, subscribe to our newsletter and wait for special discounts, limited promotions and new articles. Don't decide until you're absolutely convinced that it's the best thing for you.

Keep the Web Site Improvements brochure (58k PDF) on file and contact us when you're ready.