Web Site Help: The Web Site Profit Doctor, Rick Costello


Website Help: Increasing the percentage of Web site visitors who buy and inquireWeb Site Profit Doctor, Rick Costello
Web Site Analytics: Intro | Approach | ROI | Guarantee   FORWARD this Web PAGE to a colleague      

Web Site Analytics Approach

Our Analytics Service is tailored to your Web site objectives, expendable resources, and level of involvement.

For example…

If you want your staff to control the measurement and evaluation process, we will train them to be self-sufficient. If you prefer to outsource, we’ll absorb the management tasks.

Here's a brief summary of our web analytics approach:

1. Work with customer to establish Web site success criteria
  • - Identify business and marketing objectives (online sales, lead capture, etc.)
  • - Identify report metrics that support the objectives
  • - Discuss goal tracking & conversion rate optimization
2. Set up and configure Analytics program (ie. Google Analytics)
  • - Install & ensure tracking code integrity
  • - Set up additional user accounts
4. Work with customer to establish benchmarks
  • - Identify starting points and timelines
  • - Compare your statistics to similiar Web sites
5. Work with customer to apply intelligence
  • - Analyze results and identify trends
  • - Make assumptions based on results, calculations, and identified trends
  • - Identify areas for Web site improvement

Once we've set everything up, you'll be looking at your Web site from a whole new perspective. Sample reports can look like this:

web analytics report

Let us help you…

  • Translate your hard-to-interpret traffic reports
  • See Web site visitor activity in business terms
  • Analyze future reports with speed and accuracy

Soon, you'll be able to…

  • Track the result of every Web site design change
  • Measure Web site activity for items you care about most
  • Test the response to different pricing models, special promotions and Web site copy

And most importantly, you'll be able to…

  • Identify your most profitable keywords
  • Calculate purchase and lead capture conversion rates
  • Track the profitability of your Web site

Moving forward, you have a couple options…

One: Contact us to talk about your Web site.

Two: Continue to manage your Web site without measurement.

Every passing day could be costing you revenue in lost sales or lost sales leads. How long will you wait?

Perhaps you'd like to see projections for your Web Analytics ROI

 

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