Our proven Web site creation process 

Following this process will save time, improve Web site effectiveness and make project management simple.

Attention estimate seekers: Development time estimates and cost projections are much easier and more accurate after step 3.

1. Plan: Define measurable Web site objectives, perform marketplace assessment and create strategic plan. Check out our Web Site Strategic Planning service to see how it paves the way for success.
   
   
2. Analysis: Perform competitive analysis and incorporate findings into the strategic plan. Check out our Web Site Competitive Intelligence service to guage its value.
   
   
3. Requirements: Define and prioritize Web site requirements and perform the cost-benefit analysis. Check out any of our specific Service Offerings to learn how you'll receive this step for free.
   
   
4. Information Design: Build Web site skeleton - a.k.a. Information architecture or Flow chart
   
   
5. Web Design and Content Creation: Design interface and interactive components, author copy and create other graphical elements
   
   
6. Web Development: Begin HTML programming, develop interactive components and incorporate content
   
   
7. Test: Simulate multi-browser and multi-platform navigation for bugs, errors and other usability barriers
   
   
8. Deployment: Transfer Web site to final destination
   
   
9. Test Again: Simulate multi-browser and multi-platform navigation again for bugs, errors and other usability barriers
   
   
10. Evaluate: Measure Web site effectiveness (against objectives), record results and set benchmarks. Check out our Web Site Analysis & Measurement service to see how we make this task simple.
    
    
11. Improve: Relate poor performance to design and strategy issues and make necessary changes to overcome the challenge. This is a constant process. Check out our Web Site Improvement service to see how it's done.
    
    
12. Evaluate Again: Measure Web site effectiveness (against objectives and benchmarks), and record results.
    
    

If you need an effective Web site, expect these skills to be included…

• Business
• Marketing
• Usability (user friendliness and efficiency)
• Technology (programming and systems integration)
• eCommerce (authentication and shopping cart integration)
  
  
• Market research
• Information architecture
• Consumer psychology
• Copywriting
  
  
• Sales strategies and execution
• Design (aesthetics)
• Product and support fulfillment
• Collaboration
  
  
• Customer relations
• Search engine optimization (SEO)
• Tracking and evaluation (analytics)
• Traffic building

If you want to get started or need more help validating our capabilities, email those that have testified, contact Rick Costello, The Web Site Profit Doctor™ directly via email; rcostello@websiteprofitdoctor.com or call 630.788.9969 (8 am - 5 pm CST) and fire-off your toughest question.

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Keep the Service Overview brochure (895k PDF) on file and contact us when you're ready.