Case In Point 

Learn how we've helped big and small companies become more profitable with its Web site.

Phusion Networks

Problem: This customer needed their Web site restructured and redesigned to help fuel new service sales. The main objectives were to qualify visitor purchase intent, capture sales leads, and increase overall Web site traffic and company revenue.

Solution: We worked with the customer to assess competing Web sites for value articulation, lead generation tactics, search engine rank and overall online strategies. We identified the target market's needs, roles, responsibilities, influences, and decision-making process. Additionally, we re-structured, designed, and developed the new Web site with many sales automation features.

Result: Considering the old Web site attracted little Search Engine traffic and failed to capture at least one lead over a two-year period, improvements were extremely easy. This Web site now receives an average of 250 unique visitors per month, converting 7% into qualified leads and benefits from high volumes of Search Engine traffic (45%). Monetarily, our work has produced $546,000 of sales opportunities in a short 5-month period.

URL: http://www.phusion.net

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Crystal Training Partners

Problem: This customer had just launched their new Web site, but it received little traffic. They wanted to attract high volumes of purchase-hungry visitors to their site with the ultimate goal of converting them into sales leads.

Solution: We worked with the customer to assess the online demand (identify the most popular and relevant keywords) for their service, assess the competitive landscape for those terms, and implement a search engine optimization (SEO), online positioning, and pay-per-click (PPC) strategy.

Result: Their Web site continues to dominate high rankings on all major search engines for several search terms and receives a constant flow of qualified visitors.

URL: http://www.crystaltrainingpartners.com

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*Champion Pneumatics

Problem: This customer needed a method to sell their products to the consumer market (B2C) without damaging traditional sales channels and relationships with their dealers (B2B).

Solution: Planned, designed and coordinated the development of a virtual co/op program that successfully bridges the gap between on-line B2B and B2C sales.

Result: Increased Web site traffic and product sales to the consumer market without damaging the traditional sales model (selling to distributors).

URL: http://www.air-on-line.com

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*The Naperville Chamber of Commerce

Problem: This customer needed their Web site restructured and redesigned to increase ad revenues, chamber membership, Web site traffic and non-dues related revenues.

Solution: Worked with customer to benchmark former Web site data, incorporate member feedback and establish success criteria. Designed Web site structure and Graphical User Interface (GUI) based on business requirements and led development team to project completion. Created and implemented a Search Engine Optimization and ranking strategy.

Result: They were awarded the Communications Excellence Award by the American Chamber of Commerce in both the years 2000 and 2001. The Chamber "eStore" products sold out during the first week in production, Chamber membership increased, Web site loyalty and satisfaction increased over 200% and Web site traffic nearly increased 300% (due to the ranking strategy that still secures top rankings on all major Search Engines).

URL: http://www.naperville.net

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*Ronald McDonald House Charities (Global Headquarters)

Problem: This customer needed an application built onto their existing intranet to facilitate registration for their International Conference. It also needed to communicate past and future speakers, events and workshops.

Solution: Designed a Web application to highlight previous Conference activity, encouraged members to register and facilitated payment through a secure online payment system.

Result: This customer registered over 1,000 attendees and improved previous conference results.

URL: Unavailable due to security

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*Caterpillar Inc.

Problem: This customer's division needed to become a more self-sufficient entity and collaborate with globally positioned employees and partners. Additionally they needed their existing Web presence (part internet, part intranet) restructured and redesigned for maximum performance and security.

Solution: Worked with customer to translate and formalize specific marketing and business objectives into design and technology requirements. Designed part Intranet, part Internet application based on business, security and brand requirements. Presented flow chart and screen designs to corporate for approval, led all information, graphical and usability design and oversaw development team through project completion.

Result: This customer's division is now a more self-sufficient entity, response time to business change has improved and divisional collaboration has been improved and centralized.

URL: http://www.forestpro.com

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* Projects were delivered through another brand identity.