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Chicago Web Designer & Marketing Firm - USP: Increasing the percentage of Web site visitors who buy and inquireChicago Web Designer & Marketing Firm: Web Site Profit Doctor, Rick Costello photo
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Read what others have asked or ask your own question.

Q: What's the first thing I should do when I'm ready to purchase a Web site or invest in Web site enhancements?

A: You must first determine if a Web site or the enhancements will actually help your business. For example, determine if it will help you sell product, capture leads, save your business money (streamline procedures), recruit employees and/or support your customers profitably? If you cannot expect any ROI, don't invest much. Need help with this? Contact us -- consultations are free.


Q: Will a Web design firm write the copy for me?

A: Not all Web design/development companies keep a dedicated writer on staff. Most Web companies will outsource this or expect you to provide all copy. Make sure you find out well before a quote is issued or expect the cost to go up mid project. Find out how our Web Site Strategic Planning service makes writing influential Web site copy easy.


Q: I want a better Web site, but don't want to spend much money, what should I do?

A:

Good question. First ask yourself what "better" means, then do the same with "much" -- it will help qualify your expectations. Assuming you'd rather do things yourself, put a price tag on your time and compare it against your time away from other business tasks. If it's feasible to go it alone, determine how your Web site can be "better."

Then, if you have the proper tools and development experience, make the necessary changes.

For help deciding what to change, scour the Web for ideas or check out our Web Site Evaluation service for Web site improvement recommendations. For free advice, visit our Ask The Expert section to ask specific Web site improvement questions or subscribe to our free newsletter for regular Web site best practice articles.


Q: How much does a Web site cost?

A:

Cookie-cutter Web sites can be purchased for as little as $50 a month. Be careful though; don't expect much business value or support from one. Custom Web sites can far exceed $1 million dollars -- just look at yahoo.com.

The cost of a custom Web site is dependant on your business needs, available resources, and level of involvement. Before cost can be determined, you must decide what you want -- or what business objectives the Web site must accomplish.

Similarly, you must determine how the Web site will meet those objectives and take note to all that's involved. Only then can labor efforts be properly (and honestly) calculated.

Not sure what kind of Web work you need, but looking for a cost estimate anyway? Find out what most Web companies "forget" to tell you before they issue a quote.

Don't forget to check out our Web Site Strategic Planning service to learn what's involved with planning Web site objectives or find out what's involved in a proven Web site design process.


Q: Is it expensive to hire a consultant?

A:

That's a tough question -- expensive compared to what? When comparing consulting rates, price depends on what the specialty is, what else is included, and how seasoned the consultant is.

For example, a Web professional who can write HTML and author source code efficiently may lack business and marketing experience -- and might cost less than a professional that does both. Someone who specializes in Wireless technologies and systems integration might be much more expensive than a graphic design consultant.

Bottom line, it's always expensive to hire a consultant that lacks the skills and business value you require -- so make sure they specialize in what you need.

If this question pertains to us, we are much more expensive than amateurs, but less expensive than globally positioned consultants. Want to know more about project costs? Find out what skills we bring to the table and how it relates to a typical Web site project.


Q: If I already have an in-house team, what can you guys do for me?

A:

If you've already made a decision never to look at outside help -- most likely nothing. But if you're open to new ideas, exploring different ways to make your Web site more effective, and willing to work with outside help -- there are many things we can do. Our Service Offerings include Web site evaluations, Web Site strategic planning, Web Site competitive intelligence, Web site improvements, and Web Site Analytics.

Our services can be used as a complete outsource outlet or integrated with your in-house team.


Q: If we are happy with our current supplier, how can you help us?

A:

Maybe we can't. First ask yourself why you're happy. Are you more content without change -- or are you truly satisfied with the performance of your Web site and service of your current supplier? Does your Web site constantly generate quality leads, sell out your inventory and/or profitably support your customer base? When you say, "jump" -- does your current supplier say "how high?"

If all answers are yes, we cannot help you. If any are no, we can definitely help remove your frustrations and headaches. Our Service Offerings include Web site evaluations, Web Site strategic planning, Web Site competitive intelligence, Web site improvements, and Web Site Analytics.

Our services can be used as a complete outsource outlet, integrated with your in-house team, or co-managed with your current supplier. Call us at 630.788.9969 to discuss the details.


Q: How can you guys help me if everything is good on my end?

A:

Congratulations. You have no peaks or valleys in your P&L statements, you have no competition -- your stuff sells itself. Everyday your job is stress free, you leave right at 5pm, and there is no way anything or anyone can improve your business or your Web site. Everything is good.

If this is all true, we cannot help you. If your life isn't that perfect and if you want proof that Web site problems exist, try this 30-second exercise.

Subtract the number of monthly Web site leads (or sales) from your Web site's monthly "unique" visitors. That's (most likely, but with exception) the amount of lost customer acquisition opportunities. Chances are it's about 85.00-99.99% percent of your total traffic. Are you happy with that many lost opportunities? Call us at 630.788.9969 to further discuss.

Can't find what you're looking for? Feel free to ask your own question and we will respond within 2-3 business days. Also, we may publish your question on this page or inside our free newsletter, but will never disclose your identity.

 

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