Prevent Web site failure; pinpoint the problem 

Understand the relationship between visitor behavior and log file data to pinpoint Web site problem areas.

In a hurry? Contact us to discuss.

Not quite convinced this measurement process will help? Keep reading.

People navigate the Web by reading and clicking. The general purpose of a commercial Web site is to control that navigation and guide visitors towards a task that supports a business objective.

Such tasks include…

• Click past the home page
• Read a product or service description
• Download a sample
• Read or print a supporting white paper
• Complete a survey
• Inquire or buy

The list of goes on and on…

Few companies track these tasks. And of the few that do, most fail to measure the clicks that precede each task.

For example…

A common Web site objective is to capture a sales lead through a Web form.

Let’s say the Web site attracts 5,000 unique visitors per month and encourages 80% of those visitors to click beyond its home page. Consequently, the home page encourages 1,000 visitors (20%) to view the “services page,” which in turn guides 500 visitors to the “contact us” form.

Surprisingly, the Web site only captures 2 leads that month. This equates to 498 lost lead acquisition opportunities.

So where's the problem?

The home page does its job, the service page guides visitors to the form, but the form fails to capture the lead. The “contact us” form is the problem.

Instead of declaring the entire Web site ineffective, the problem area is isolated and positioned for enhancement.

So how do you pinpoint your Web site problems and learn where potential customers stop moving toward your objective? Contact us for a free consultation to learn more.

Not convinced of its value yet? Keep reading.

This measurement process is tailored to your Web site objectives, expendable resources, and level of involvement.

For example…

If you want your staff to control the tracking and evaluation process, we will train them to be self-sufficient. If you prefer to outsource, we’ll absorb the task.

Here's a snapshot of the tracking process…

Let us help you…

• Translate your hard-to-interpret traffic reports
• See Web site visitor activity in business terms
• Analyze future reports with speed and accuracy

Soon, you'll be able to…

• Track the result of every Web site design change
• Measure Web site activity for items you care about most
• Test the response to different pricing models, special promotions and Web site copy

And most importantly, you'll be able to…

• Calculate customer attrition and retention rates
• Measure Web site effectiveness at the micro-level
• Track the profitability of your Web site

Moving forward, you have a couple options…

One: Contact us to further discuss

Two: Continue to manage your Web site without measurement

If you’ve spent any time or money on your Web site, wouldn’t it be nice to learn how well it performs?

Let’s say on average your Web site attracts 1,000 unique visitors every month.

If we can pinpoint and correct a problem that prevents 25% of visitors from inquiring via form, email, phone, etc., and the average price of your product or service is $100…

You could potentially increase sales as much as $25,000 per month without driving additional Web site traffic.

What if your conversion rate was higher or you had more Web site traffic? Use this handy to tool to calculate the financial return.

If you’re looking for unparalleled value, this might help prove Web Site Analysis & Measurement is well worth the investment.

It includes…

• A Spreadsheet Template: for tracking specific Web page objectives, conversion rates, and benchmarks
  
  
• Training Material: Written guidelines to help extract data and success criteria from your log file reports
  
  
• Review Meeting: to discuss the spreadsheet and answer questions
  
  
• Complimentary Support: 2 hours of free support. Use it to have us:
  
  
  • Discuss tracking roadblocks or erratic user behavior
  • Discuss new trends and other business metrics
  • Associate low conversion rates with Web site design and strategy weaknesses
    
    
  • Discuss how to improve low conversion rates
  • Discuss how copywriting influences the buying decision
  • Discuss online Guerrilla marketing strategies for improving poor results
  
  
• VIP Customer Bonus: If you act now, you’ll also receive a 10% discount towards requested development work. This bonus could literally save you thousands of dollars.

Now let’s pretend for a moment that you’re afraid to invest in this measurement process because you don’t believe it will help. Nobody wants to make a bad decision, right?

What if your risk was removed?

If you’re not completely satisfied with the quality, direction, and proven tracking process, or if after changes your Web site doesn’t show measurable improvements, you’ll be refunded the full investment.

What do you have to lose? Absolutely nothing.

If you’ve read this far, you’re very close to making the right decision. Please finish your due diligence.

Here's what you should do…

Tear through this entire Web site. It’s loaded with self-help and how-to articles. Take as much time as you need. Ask The Expert a detailed question, read a few case studies or visit the Why Choose Us? section.

If you need more help with your decision, email those that have testified, contact Rick Costello, The Web Site Profit Doctor™ directly via email; rcostello@websiteprofitdoctor.com or call 630.788.9969 (8 am - 5 pm CST) and fire-off your toughest question.

If you need more time to think about it, subscribe to our newsletter and wait for special discounts, limited promotions and new best practice articles. Don’t decide until you’re 100% sure.

Keep the Web Site Analysis & Measurement brochure (57k PDF) on file or contact us when you're ready.