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Limited Offer: Expires May 15th, 2008 The Free Web Site Performance Critique: is a complimentary review of your Web site’s log file data reports. (i.e. WebTrends, Urchin or Google Analytics, AwStats, and Webalizer). When done correctly, these reports can uncover major problems with your Web site’s performance. Each critique is formatted in a MS Word document and delivered via email. Our Critique will uncover problems such as: Poor home page click-through rate: When a home page doesn't do its job, the entire Web site suffers. Most Web sites today, lose 80% of its entering traffic at the home page. Inadequate traffic volume inside "bread-winning" areas: A Web site must pull the majority of its visitors through to its "bread winning" pages. These pages can represent product descriptions, portfolios, before-and-after, service offerings, employment opportunities, or other important areas. Low "desired task" to visitor ratios: If 100 visitors entered your Web site, how many called you, subscribed or registered to something, took your survey, downloaded a sample, purchased an item, or accomplished an equally beneficial task? Low page view per visitor ratio: Similar to the amount of time a visitor spends inside your Web site, this metric helps identify a stale or non-engaging Web site. |
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