Web Site Help: The Web Site Profit Doctor, Rick Costello


Website Help: Increasing the percentage of Web site visitors who buy and inquireWeb Site Profit Doctor, Rick Costello
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Local companies combine technology with process to maximize Web site profitability

Chicago, IL: March 16, 2004 —John Fildes, CEO of Metropolis3, Inc., announced a merger of complimentary Web site services today. Effective immediately, Metropolis3 and Rick Costello, The Web Site Profit Doctor, will fuse a proprietary technology with a proven process to help customers better manage their Web sites. Rick's measurement and visitor tracking process will complement Metropolis3's content management system, Accelerate CMS™.

"This alliance helps us deliver maximum value to the marketplace," says Fildes. "We offer a tool that enables non-technical managers to quickly change Web site content and Rick has the process to help them measure the impact of those changes. By joining forces, we can help customers intelligently tweak Web page verbiage to maximize online sales, lead generation, and other critical business objectives."

Metropolis3 will now offer and promote Rick's services through their sales channels. The addition of these services will help Metroplis3 quickly assess a marketplace, deliver previously tested strategies, track visitor behavior, and measure overall Web site effectiveness.

"It's a great fit," says Costello. "Let's say a company is promoting a new white paper and the end destination is a Web page. Together, we give Web site managers the ability to quickly change a headline, message, whatever -and measure whether or not it helped increase the number of downloads. They can also fine-tune the performance of different landing pages, list segments, marketing incentives, and special promotions. The possibilities are endless, but the value is simple: measure, modify, and maximize profits."

About Metropolis3
Metropolis3 is an Interactive Agency that integrates customers' core business processes with the Internet through creative web services, content management applications, technical services, and online video services.

Primary services include: marketing, customer relationship management (CRM), inventory control, employee management, e-commerce, e-learning, sales management, and partner relationship management. For more information, visit: http://www.metropolis3.com

About Rick Costello, The Web Site Profit Doctor™
Rick Costello, The Web Site Profit Doctor is a Web Design and Internet Marketing Consultant who can transform your "information only" Web site into a profitable customer acquisition tool.

Backed with a guarantee, primary services include Web site audits, strategic planning, competitive intelligence, measurement, and general Web site improvements. For more information, visit: www.WebSiteProfitDoctor.com.


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Media Contacts:

Amanda E. Wavrunek
(630) 673-8426
aw@Metropolis3.com

Rick Costello, The Web Site Profit Doctor™
630.788.9969
rcostello@WebSiteProfitDoctor.com


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