Brand deconstructed; Vision disclosed 

Learn about Rick Costello, The Web Site Profit Doctor's history, vision, and plans to shape the Web design profession.

Victim to "Big Firm Meltdown" in early 2002, Rick Costello believed he could establish the right partnerships and start a new consulting business faster than he could find another ideal employer.

While employed and leading Web projects for customers such as Ronald McDonald House Charities, Caterpillar Inc., The Naperville Chamber of Commerce, and Champion Pneumatics, this Senior eBusiness Consultant easily transitioned from "company cornerstone" to business owner.

After identifying one of the market's biggest problems (a Web site's inability to turn a profit), he decided to brand the business and fill the void accordingly.

The brand formula is as follows...

• Web site: (n) a related collection of files that represents a company, organization or person.
  
  
• Profit: (n) an advantageous gain or return; benefit
  
  
• Doctor: (n) a person trained in healing and licensed to help

Rick Costello, The Web Site Profit Doctor™ is: (n) a person trained in healing and licensed to help you gain an advantageous return or benefit from your Web site.

With over 17 years of innovative Web design, marketing, communication and problem solving experience, Rick sought out to help small and mid-size companies extract measurable business value from their Web sites.

Combined with 15 years of traditional marketing strategies, merchandising techniques, software usability and consumer psychology research, he clearly understood the ingredients to Web site profitability.

Prior to "Big Firm" employment...

Rick owned New Age Graphix, a print, Web, and multimedia design firm that serviced customers such as Borg-Warner Automotive, Turtlewax, Donne Insurance Corp, and Draeger Institute.

And not only that, but...

Prior to his first business, he worked as a freelance designer on projects for Microsoft, Parker Bros., Toys "R" Us, Pizza Hut, Sylvania Lighting, United Parcel Service, McDonalds and others.

As for credentials...

The North West Center of Emerging Technology (NWCET) and National Skill Standards Board (NSSB) consider Rick a Super Subject Matter Expert (SuperSME) for Web and Digital Media.

And that's not all...

Rick is also a member of The Internet Caucus Advisory Committee (ICAC) and has agreed to help educate Members of Congress and advance the United States' world leadership in the digital marketplace.

So, what makes Rick Costello, The Web Site Profit Doctor™ and his partners rise above a saturated marketplace? Learn why they have proven to be the best purchase alternative.

Today, Rick's company has 5 simple business rules...

• Value every customer
• Never lie to customers, employees, partners, or the media
• Lead by example
• Under-promise and over-deliver
• Service each customer profitably

The marketplace void to fill is clear...

• Most Web sites were built without a plan
• Most Web sites fail to produce constant sales or sales leads
• Most Web sites are either dormant or poorly managed
  
  
• Most buyers still believe a "good looking" Web site produces results
• Most companies don't know how to use a Web site for business
• Most Web sites have no monetary business value

But there is good news...

A Web site can be the most powerful business tool on the planet. Through education, analysis, planning, competitive intelligence, measurement, and improvement, we can provide eyebrow-raising results.

Rick Costello, The Web Site Profit Doctor's "mission" is to help each customer increase the percentage of Web Site visitors who buy and inquire.

And the following services will help do just that:

Web Site Design & Development

Web Site Improvements

Web Site Analysis & Evaluations

Web Site Analytics & Measurement

Web Site Strategic Planning & Coaching

Web Site Competitive Intelligence & Scouting

Web Site Maintenance & Support Packages

SEO Help

If you need more help learning about us, read some frequently asked questions (FAQs), learn how Our Partners compliment our services, contact Rick Costello, The Web Site Profit Doctor™ directly via email; rcostello@websiteprofitdoctor.com or call 630.788.9969 (8 am - 5 pm CST) and fire-off your toughest question.

Need to convince someone else? Learn how to present a case for Web site investments or check out our proven Web site development process.

If you need more time to think about it, subscribe to our newsletter and wait for special discounts, limited promotions and new articles. Don't decide until you're absolutely convinced we are the best choice.

Keep the Service Overview brochure (58k PDF) on file and contact us when you're ready.